We make all athletes better through passion, design, and the relentless pursuit of innovation.
It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance.
Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes.
Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation.
Working with Under Armour
Across the globe, we empower each other and our customers with our spirit and drive. We push every field forward by making good into better. It takes people at the top of their game, and those looking to reach it, to help us. And no matter where we are, we all work together. This is what truly drives us: our will.
Working with us means honoring this pledge:
I Will – Act like a global citizen.
Cross time zones and encourage the diverse multicultural energy and global ambition of our brand. Regardless of where you work or how much you travel, take action with an international mindset and a passion for bringing our message to all athletes everywhere.
I Will – Think like an entrepreneur.
You’re an OWNER of this Brand. Be accountable. We’re the underdog whose successes and failures rest fully on our own shoulders and are not separated by organizational charts or office locations. Nothing’s done until it’s DONE, DONE, DONE. And always, always, always be humble and stay hungry.
I Will – Create like an innovator.
Taking risks and failing is a part of striving for greatness and will truly lead us to making our defining product one day. But at every level and across every business, be ready to adjust and drive change, while maintaining the core attributes that define our brand’s culture.
I Will – Perform like a teammate.
UA is special…which means it’s not for everyone. The fast pace of the brand demands our respect, integrity, and transparency. And our ambitious goals require that we empower, support, challenge, and inspire our teammates to be great.
Bold. Hungry. Thoughtful. Ready to learn. Innovative. Motivated. Human. Who we look for has nothing to do with how you look, and everything to do with your spirit. At Under Armour, we see it as not just beneficial but necessary to have an inclusive culture. Because differences in our backgrounds, lives, experiences, skill levels, and more only make our team stronger.
Growing our environment of diversity, inclusion and mutual respect for all teammates comes to life through our corporate Culture Clubs. Accessible to all teammates around the globe, each of our Clubs focuses on supporting the many unique groups within Under Armour.
Here, we empower athletes and each other. We make leaps of innovation. We make sure teammates have what they need to grow with us, while helping our customers find what they need to be masters of their own game. And we do it all in every place that bears the Under Armour name around the world.